Every business participates in a trade show primarily for an increase in:
Brand Awareness
Engagement
Lead generation
Customer Conversion
Though the purpose of participating in exhibition shows is mostly clear, many are unable to depict this vision precisely in their booths. While executing the display, they sometimes make some silly mistakes that consequently distract you from your successful exhibition. For instance, while demonstrating your products, your staff does not know the complete list of features. Or perhaps you have got no sitting area for a discussion regarding your services.
These negligences are a direct call to lose your ROI. Nevertheless, we have got you a list of some of the very common trade show mistakes to avoid to succeed in your next trade show! Scroll below to learn and improve your exhibition in trade shows.
Most Common 4 Mistakes Every Trader Must Be Cautious Of
Adding Too Much Information
Too much of anything is bad!
The same goes for those unnecessary promotional quotes, graphics, and other elements that will do no good for your exhibition. Attendees have limited time and multiple options to explore; thus, they would most probably skip your long paragraphs and complex wordings and won’t think twice about moving to the next booth. Though it is essential to to write text or quotes that demonstrate who you are and what you are offering, it should be done with as less words as possible. A crisp yet short quote is interesting to read and is likely to be remembered more than a long sentence or a paragraph.
Moreover, this “MORE IS LESS” concept must be practiced while adding graphics as well. Do not just fill your walls with a lot of images. This will make your booth feel more cluttered and less appealing, contributing to lower engagement rates. Just narrow down a few of the best and most relevant ones and use them strategically.
Neglecting Highlights of Important Info
One of the very important trade show tips for exhibitors- If you are not bringing the most crucial information under the spotlight, you are missing out on inviting your audience to the booth.
“40% Discount”, “100% Vegan”, “Buy1, Get 1 free,” and “Customization Available” are some of those magical words that deserve the center stage of your booth and not a corner. If you have any of these or other similar offerings, ensure that they are clearly visible to the audience. This will increase the foot traffic to your booth and develop an interest among the audience even before they reach out to you.
Booth Design And Elements Not Targetting Your Audience
What’s the point of spending a huge amount of time and money on a booth that does not target the right audience? Apart from the right color combination and presentation, there are more factors that must be considered valuable when planning your exhibition.
For instance, when your business deals in kids’ products, the use of “Jargon Words”, technical explanations, and dull colors- are all a big NO! Instead, they would be attracted to some animated & colorful graphics and simple wordings like “Let’s have an adventure” or “Learning is fun here.”
Similarly, when targeting an older audience, avoid using loud, fast-paced music, flashing lights, and technically complicated devices. Soothing music, easy-to-read fonts, elegant colors, and subtle lighting would be a great match to their preference.
Neglecting Appropriate Demonstration Arrangement
Introducing an innovative product with those old and monotonous demonstration techniques?
The outdated methods, like static displays or lengthy presentations, won't be able to develop interest among your audience. In today’s time, it is vital to use touch screens, tablets, or virtual reality experiences to allow attendees to explore your product or service at their own pace. This can be a great way to showcase complex products in a clear and engaging way.
Besides, digital applications allow for interactive demonstrations that can collect valuable data about user behavior and preferences. This data can be used to improve your product and marketing strategies in the future.
Wrapping Up
By understanding these common mistakes and employing the right strategies for success, you can bring your trade show execution to great levels of engagement and conversions. Keep your eyes on every minor detail, and nobody can stop you from achieving your exhibition goals!