Exhibit Boss Blogs

Digital ads disappear in a second with a scroll, and emails often go unread—but a brochure is different. It’s something handed directly...

A retractable banner stand is a must-have marketing tool for businesses that need a flexible, reusable display. It allows you to swap out...

There has been a traditional thinking that the bigger the exhibition setup is, the greater the impact would be. At first glance, a large...

Did you know that over 85% of trade show attendees form their first impression of a booth based on its visual appeal? A well-customized...

From mobility-friendly setups to assistive technologies, small yet meaningful adjustments can make your event inclusive for disabled...

Did you know that 74% of trade show attendees are more likely to purchase products or services from exhibitors who actively engage with...

In a trade show, various sorts of people come together for different purposes, such as networking, bringing their innovative ideas to the...

Whether you're running a small startup or leading a well-established brand, continuous customer engagement is crucial for maximizing your...

It’s hard to scroll through any social media platform without encountering influencers promoting products and experiences on their...

Trade show workshops are a crucial element of any successful event, offering a platform for deeper engagement, networking, and knowledge...

If your marketing team has secured a coveted high-traffic spot for your next event, kudos to them! But here’s the catch: having the right...

We’ve all heard the phrase, “A picture is worth a thousand words." This is certainly true when choosing and purchasing a trade show...

Your trade show marketing campaign is the initial phase of potential customer interaction. The next step is to keep them updated with...

Exhibit booths are no longer simple tables with brochures and product samples. They have become immersive experiences that engage and...

In today’s highly competitive trade show environment, success isn’t just about showcasing your products—it’s about building genuine,...

With hundreds of exhibitors vying for attention, it's easy for your booth to get lost in the sea of displays. According to the Center for...

According to the Center for Exhibition Industry Research  (CEIR), 92% of trade show attendees actively seek new products, and media...

When presenting at a trade show, you will likely be up against other companies offering similar products and services. Storytelling is an...

Did you know that 86% of businesses leverage video and multimedia as a crucial marketing tool, particularly for trade shows? This is...

The presentation of a trade show booth creates the first impression for your business, which is why it certainly needs some extra effort...