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Trade Show Booths Selection By Size: What You Should Know About Each

Updated: May 2

When it comes to picking your trade show booth, remember one size doesn't necessarily go with all types of shows or exhibitions. From booth costs to marketing goals and the type of activity that will take place there, there are a lot of factors to consider before you finalize the size.   

So, should you go for a large spacious booth with a lot of space for the attendees to move around and relax? Or a small, compact, and inexpensive booth that may help your brand position itself in front of the target consumers at the lowest possible cost? 

Let's find out. In this blog, we will discuss the most common sizes of trade show booths for your business. Further, we will also talk about the factors to consider before choosing the right trade show booth size for your business.

What are the most common trade show booth sizes?

Trade show booths come in various sizes, each offering unique advantages and opportunities for exhibitors. 

10' x 10' booth

The most common size is the 10' x 10' booth. This size is versatile and suitable for small to medium-sized businesses like artisans, consultancy companies, or first-time exhibitors. It is easily portable and provides a 10-foot wide by 10-foot deep space, typically including an 8-foot tall back wall and 3-foot tall side walls. The 10' x 10' booth is cost-effective and ideal for showcasing a limited range of products.

10' x 20' booth

The 10' x 20' booth offers twice the space of a 10' x 10' booth. With more room for product displays, interactive elements, and comfortable seating, it allows for a more dynamic presentation. This size is suitable for exhibitors looking to make a larger impact without committing to a significantly larger space. Many cosmetic or food and beverage companies prefer to go with this size. 

20' x 20' booth

For medium to larger businesses with complex displays, interactive presentations, or multiple product lines or those seeking a more prominent presence, the 20' x 20' booth is an excellent choice. It can be configured as either a Peninsula Booth (open on three sides) or an Island Booth (open on all four sides). 

The 20’ x 20’ booth is a great option for tech companies showcasing the latest gadgets, devices, or software in a well-designed and interactive environment; Or car manufacturers featuring multiple vehicle models, allowing attendees to explore and interact with the latest releases. 

10' x 30', 20' x 30' booths and 20' x 40' booth

Beyond these standard sizes, there are variations like 10' x 30' and 20' x 30' booths, providing even more floor space for larger exhibits and allowing for custom configurations and layouts. The 20' x 40' booth is among the largest standard booths, offering a spacious area for various activities such as product demonstrations, meetings, and interactive zones. Pharmaceutical companies that want to display a range of products, host educational sessions, and facilitate one-on-one discussions can opt for such displays.

These booths are available in both modular (pre-fabricated) and custom-made forms. Choosing between custom vs. modular depends on your business needs and other factors discussed below.

Factors to Consider Determine the Ideal Size of your Trade Show Booth 

Availability of space 

Selecting an optimal size for trade show booths involves considering venue factors like floor plan, layout, and traffic patterns, with standard sizes often at 10' x 10' and options up to 20' x 20'. It is better to consult the trade show experts to ensure alignment with the venue and show regulations, meeting audience expectations. 

Booth Layout 

Different layouts offer varying degrees of visibility, engagement opportunities, and design flexibility. Choosing between inline, island, peninsula, or corner booths impacts how your brand is perceived, the level of creativity you can showcase, and the overall effectiveness in attracting attendees. The layout also dictates the placement of key elements, such as media kiosks, meeting spaces, and product displays, influencing the overall flow and functionality of your booth. You can collaborate with a professional exhibit designer, or if you are managing everything by yourself, make sure your booth size aligns with your layout needs, optimizing the available space to create a visually appealing and strategically effective exhibit that enhances your brand presence and achieves your trade show objectives.


Researching prices for spaces, booth designs, and overall trade show expenses is essential to setting a realistic budget. While the appeal of extravagant setups exists, it's prudent to focus on achieving a satisfactory return on investment. Smart budgeting allows for continuous participation in trade shows, where experience enhances value for money over time. Keep your trade show budget sustainable by considering potential revenue generation and avoiding unnecessary expenditures like extravagant booth features, overly elaborate designs, or unnecessary embellishments, ensuring a well-managed and profitable trade show presence. Prioritize spending on impactful areas while accounting for additional expenses like travel, accommodation, and manpower to maintain financial feasibility.

Business Goals and Needs

Realism is key, considering the objectives and the number of staff present. For smaller companies, a more modest booth may be suitable, while those with a larger staff or anticipating a significant presence should opt for more spacious designs. Consider your business scope, products, and services in selecting the right booth size, ensuring it accommodates shelving or space for demonstrations as needed. You can adjust or customize your booth size to match your objectives, whether generating leads, making sales, building relationships, or increasing brand awareness, ensuring an effective and comfortable booth that goes with your overall trade show goals.


Trade shows offer an exciting opportunity to connect with new customers, re-engage with existing ones, and refine your sales strategy. Thoroughly planning your approach enhances the effectiveness of your display design. So, make sure you assess each element, prioritize your objectives, and opt for a booth that not only grabs attention but also optimizes your return on investment.

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