Engaging Visitors: Must-Have Video Types & Multimedia Displays for Your Trade Show Booth

Did you know that 86% of businesses leverage video and multimedia as a crucial marketing tool, particularly for trade shows? This is owing to the fact that visitors are more likely to engage with booths featuring interactive displays and video content as compared to traditional setups. Moreover, they tend to engage and inform your visitors about your products and services, even if you are busy with another attendee. However, choosing the right video types and channels to succeed in your trade show, such as creative product advertisements, engaging customer testimonials, or appealing interactive touchscreens, is important. 

This blog post will provide you with creative trade show booth ideas that incorporate various video types and multimedia channels to engage your audience effectively.

Product Demo Videos

As the name suggests, the video is based on the product demonstration. It helps customers learn more about the product. It features an explanation of the product's usage and examples of people incorporating it into their daily lives. At trade shows, product videos are typically displayed on large screens or monitors within your booth, capturing the attention of passersby. These videos also help address common questions and concerns that potential customers might have regarding your product, reducing the need for repetitive explanations.

Customer Testimonials

Another excellent trade show booth idea is utilizing testimonial videos! They are incredibly effective marketing assets demonstrating how your products have positively impacted your customers' lives. When potential buyers hear real stories from satisfied customers about how a product has benefited them, they are more likely to consider purchasing it. This is especially valuable at trade shows, where foot traffic is high, and attendees are often just passing by. Seeing relatable individuals on screen and sharing their genuine experiences can pique their interest and draw them in. It creates a connection that encourages them to stop by your booth and learn more about what you have to offer.

Brand Story Videos

Brand story videos are an amazing event booth idea that you can use to convey your company’s core values. These videos highlight your company's culture, showcasing what makes your business unique and the way your employees incorporate these values in their day-to-day work. By offering a glimpse of what's happening behind the scenes, brand story videos allow viewers to connect with the human side of your business. At trade shows, these videos can help attendees better understand what your brand stands for and the environment in which your products are created. Since many people prefer to engage with companies that demonstrate a positive culture, showcasing this through a brand story video is a powerful way to attract attention to your booth and leave a lasting impression.

Event Highlight Videos

Event highlight videos feature exciting moments from your trade show or previous events. These videos can include clips of your booth in action, interviews with team members or visitors, and footage of live demonstrations.  You can even use these videos for your social media channel and in follow-up communications to extend the reach of your business.

Multimedia Display for Trade Show Booth

Interactive Touchscreens

The interactive touchscreen allows visitors to interact directly with your content, whether that be learning about the product features or participating in quizzes at their own pace. These devices create a hands-on experience that leads to better user interaction.  You can also use these for valuable data insights and track user interactions to understand what resonates most with your audience.

Digital Signage

Digital signage at trade shows features videos and animations and provides real-time updates. The flexibility to update content quickly allows you to customize the presentation for the different audiences throughout the event.

VR & AR  Experiences

Using Virtual Reality (VR) and Augmented Reality (AR) at your trade show is another successful trade show display idea. This creative set-up will allow you to showcase your unreleased products realistically rather than giving brochures or pamphlets. You can also use these technologies to engage the attendees with interactive 3D experiences through which they will learn all about your brand and products.

Video Walls

Video walls offer a unique way to present your content at trade show booths. They create large, high-impact displays comprising multiple screens that intrigue audiences. You can use them to showcase high-resolution product videos, dynamic animations, or engaging presentations highlighting your brand’s key messages. You can even customize it accordingly to whether you want it to be full-motion graphics or interactive displays. 

Now that you know all about these amazing exhibit booth setup ideas for trade shows using video content and multimedia displays. You can reach out to us at Exhibit Boss for a customized setup for video presentations and multimedia displays.  Visit our website now to learn more about our services.