Your trade show marketing campaign is the initial phase of potential customer interaction. The next step is to keep them updated with your products or services. Though many companies have been using email marketing as a preferred method, it has become obsolete with newly emerged better alternatives such as direct messages, virtual meetings, webinars, and more.
The new approaches are being considered quicker and more effective as they are more personalized and easily accessible. Let’s explore these techniques in depth and see how they are a great replacement for email marketing.
Text Message Campaigns For Instant Connection
A random text message can do wonders in engaging your customers. When someone leaves your booth and their phone buzzes with your message, it will remind them of the product or service you demonstrated. Unlike emails, which can be ignored for days, text messages have a near-instant open rate. You can make it more engaging by using their name and referencing a specific point from your conversation during the booth.
One of the examples of these texts is: "Hi Jane, it was great discussing how our software can streamline your operations. Here’s a quick demo link!" This method feels personal and direct, without the formality of an email marketing strategy.
Social Media Shoutouts
Everyone loves recognition; thus, it’s a great way to stay on your audience’s mind longer. Tagging them on LinkedIn or Instagram with a photo from your booth is a great way to thank them for stopping by and boost their confidence in your services. Since everyone actively uses social media platforms, it will allow them to re-engage with you anytime.
Handwritten Notes: The Old-School Approach
In a world that flourishes on digital connections, the modest handwritten note stands a chance to grab their attention. A few days after the trade show, your lead receives a thoughtful card from your company. Personalized and handmade things are trendy nowadays, and your customers will surely appreciate this effort. You can add things like, "Hi Mark, let’s connect when you have time!"
This is one of the personalized ways to advertise your business that adds a human element that’s often missing in business.
WhatsApp Business Account For Ongoing Conversations
Create a WhatsApp Business Account to engage leads in real-time. It’s an informal way to continue the conversation from the show floor. Share updates, product insights, or even voice notes about upcoming shows. WhatsApp allows for direct communication that feels more effortless than reading and replying to emails.
Augmented Reality (AR) Demos
Take your follow-up beyond traditional methods with AR. Once a lead has left your booth, they can scan a code or use an app to experience an AR demo of your product. For instance, they might see how your product looks in their office space or interact with a 3D model. It’s a great, forward-thinking way to keep them engaged.
Personalized Video Follow-Ups
Instead of sending generic email marketing, send personalized video follow-ups. A short video where you directly address the individual shows a higher level of commitment. Mention key points they were interested in when visiting your booth and provide a call to action, like a one-on-one consultation. This personal touch is far more engaging than text and can quickly differentiate your brand from competitors.
Host an Exclusive Post-Show Webinar or AMA (Ask Me Anything)
Invite your trade show leads to a private, invite-only webinar or an Ask Me Anything (AMA) session. This event can be designed to offer deeper information about the topics discussed at the show, address specific questions they might have, or showcase product updates. By making it exclusive, you create a sense of VIP access. The live interaction allows for more meaningful engagement, as leads can ask questions in real-time and feel more involved in the conversation without the formal structure of a sales pitch.
Wrapping Up
Using these new approaches, you can make sure your audience is engaged to your services even after they leave your booth. Just use extra personalized touch, make them feel special and they will soon turn into your loyal customers, directly contributing to maximize your ROI!
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